Airbnb is making a big play for China. Not only is the home-rental company doubling investments in the country and tripling its local workforce — it’s also got a new name to match.
Airbnb’s Chinese name is Aibiying, meaning to “welcome each other with love.”
The company also announced on Tuesday it’s bringing Trips to Shanghai.
Trips is an Airbnb feature which allows users to find and book local tours and activities while on holiday. It has recently launched in several Asian cities including Delhi, Singapore and Bangkok.
Some of the activities in Shanghai include dough sculpturing and local cooking classes.
“Overall response has been good so far, even friends of mine are asking if they can sign up!” says Vivian Wong, a Shanghai-based host who is offering an Experience in modern Chinese cooking.
“We are frequent Airbnb users, and…while I am not able to share my accommodation, I was really looking forward to [sharing] my slice of Shanghai with travellers.”
But she tells Mashable that Airbnb might still take some time to catch on in China.
“Chinese consumers are still big supporters of traditional accommodation. However the younger generation which are more tech-savvy and bilingual, are definitely more receptive to this concept.”